YouTube will stream The Lego Movie free as an ad for the sequel

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The length of ads on YouTube can be distressing, but the question is whether people would be okay sitting through a 100-minute commercial if it were actually a full-length movie.

YouTube and Warner Bros. Pictures are teaming up for a one-day promotional event that will let users watch The Lego Movie in its entirety during Black Friday. The promotion is to stir up hype for the film’s sequel, The Lego Movie 2 — The Second Part. YouTube viewers will only have 24 hours to watch the movie for free, and can do so by clicking on a trailer for The Lego Movie 2 and clicking on an option to watch The Lego Movie. Since the movie is itself the advertisement, it will play without commercial breaks.

Although this is the first time an entire movie…

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