Yelp’s original plan for getting recommendations was insane

See the original posting on The Verge

On the occasion of its 10th anniversary, our friends at Eater have published a long history of how Yelp turned into the recommendation behemoth it is today. It’s all worth a read, but the best part is the description from the I, Cringely blog of the way Yelp’s first iteration helped you find the best places and services:

Here’s how Yelp! works. Go to the web site (it’s in this week’s links, but I’ll just bet you can guess the URL without even looking) and sign up for the service. Tell it what you are looking for (a plumber), put the need in some context (for my broken Jacuzzi bathtub) and give it a location (Charleston, SC). Then Yelp! expects you to tell it the e-mail addresses of a couple people whom you would contact with the…

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