Why Xiaomi’s small first step into America is a big deal

See the original posting on The Verge

Xiaomi has become one of the biggest smartphone makers in the world, despite having zero presence in the United States. And while the company isn’t planning to launch its phones here any time soon —  international VP Hugo Barra made that very clear in Xiaomi’s first major press event in the US today in San Francisco — the company is getting ready to launch a US sales site in a few months and start selling some of its products here. It’s a small first step into the American marketplace, but one that could foreshadow a bigger presence here in the states.

Today’s event was a first step for Xiaomi to raise awareness of its brand in America — and to boast. The company doubled its revenue to $12 billion in 2014. “We felt that coming right…

Continue reading…