Why the Apple Watch can afford to cost thousands of dollars

See the original posting on The Verge

Would you pay thousands of extra dollars for an Apple gadget made of gold?

Perhaps not, but the company is betting that at least some people will. Its Apple Watch Edition is made from 18-karat gold and will likely be very expensive — think thousands of dollars expensive — despite offering little to no extra functionality over the aluminum and steel models. Who would pay for such a thing?

Well, just ask Vertu.

A British manufacturer of ultra-premium phones, Vertu is the first…

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