Vudu now lets you undo a movie rental within the first 30 minutes
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Weve all started a movie only to realize its not quite what we were expecting going in, and now Vudu is offering customers a way to bail out and instantly get a refund credit toward another pick. The Walmart-owned video service has launched a new feature its calling Rental Redo: you get 30 minutes to determine whether you want to commit to finishing a given movie youve rented. If you decide youre in the mood for something else, you can request a redo, and you will be credited back the original rental purchase price.
To prevent abuse of this system, Vudu is limiting customers to four redos each month. And again, youve got to make the request within that initial 30-minute window. But it still seems like a genuinely convenient…