Verizon will allow users to opt out of its ‘permacookie’

See the original posting on The Verge

There may be a way around Verizon’s “permacookie” after all. The New York Times is reporting that the company will soon give users the chance to opt out of the tracking method, as part of the companies larger opt-out features. Users will still have to actively turn off the recently revealed tracking code, and Verizon won’t stop using the method entirely, but providing an opt-out gives privacy-conscious users an important way to avoid what many had seen as an unnecessarily intrusive measure. “We listen to our customers and provide them the ability to opt out of our advertising programs,” a Verizon representative said in a statement. “We have begun working to expand the opt-out to include the identifier referred to as the UIDH, and expect…

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