Uber is offering yacht rentals in Dubai because it’s still a luxury product

See the original posting on The Verge

Uber’s stated mission is “transportation as reliable as running water.” Now, that literally includes luxury vessels that operate on running water.

This Saturday, Uber is offering yacht rentals to residents of Dubai for 300 AED (or $82). That price includes free Uber rides to and from Marine Pier 7, where Uber’s yachts are moored, as well as DJ music provided by global beach club brand Nikki Beach.

Uber’s Dubai general manager, Christopher Free, said the new Uber Yacht service is an outgrowth of the success of the ride-hail company’s on-demand helicopter service at Coachella, Sundance, and in the Hamptons. And last summer, Uber began offering boat trips across the Bosphorus for residents of Istanbul. He called the yacht rental “an…

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