Transparency is coming to those attack ads on cable TV

See the original posting on The Verge

The FCC is proposing new laws that would force cable TV operators and radio broadcasters to publish information online about who buys political ad time and for how much. The legislation would make it much easier for media watchdogs, concerned citizens, and journalists to track political spending across the country and would be an important tool for political transparency — especially as campaigns begin using more and more targeted ads to win over voters.

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Although broadcasters in the US have had to maintain files on this sort of information for years, until 2012 it was only available in person, with members of the public forced to drive to a station’s headquarters to…

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