‘Transformers: Age of Extinction’ is China’s number one film of all time
See the original posting on The Verge
Movie critics didn’t think too much of Michael Bay’s Transformers: Age of Extinction, but that didn’t stop it from becoming an international success. The Hollywood Reporter writes that the movie has earned $222.74 million in China, bypassing James Cameron’s Avatar by a little over five million dollars to become the top-grossing movie ever in the country.
Much of Transformers: Age of Extinction’s success can be attributed to intelligent marketing. On top of casting regional stars Li BingBing and Han Geng in supporting roles, Paramount Pictures also ran a reality TV show to select four extra Chinese actors for the movie. According to The Hollywood Reporter, Age of Extinction is also rife with familiar imagery, ranging from “Chinese milk…