Trademarking charity: ALS Association wants to own ‘Ice Bucket Challenge’

See the original posting on The Verge

No one could’ve predicted what a sensation the Ice Bucket Challenge would become. It’s everywhere. It’s unavoidable. And now that it’s earned the ALS Association over $94 million in charity, the organization has filed for a trademark seeking ownership of the phrase “ice bucket challenge.” The August 22nd filings also request a trademark covering “ALS ice bucket challenge,” a slightly-more-specific description that’s proven equally popular across Facebook, Instagram, YouTube, and other social media. The ALS Association wants complete control over “ice bucket challenge” whenever the three words are being used for charitable fundraising purposes.

The move is raising some eyebrows, but it’s not hard to understand where the ALS Association…

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