The TruliaZillow merger could put the squeeze on real estate brokers
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News broke this morning that the two biggest names in online real estate listings Trulia and Zillow have agreed to a merger. Zillow will acquire Trulia for $3.5 billion in cash and stock, combining companies that had been fierce competitors. For the average consumer, experts say little is likely to change in the short term. But for brokers, this may mean less leverage and higher prices when they want to list and advertise on these sites. Down the line, agents say, this could also lead to a battle that may keep certain properties off these giant listing aggregators and silo the information, harming consumers who want simple access to the best picture of what’s available on the market.