The five most important things from Motorola’s Moto X event

See the original posting on The Verge

In 2013, Motorola Mobility introduced the Moto X, its first smartphone since being acquired by Google. The Moto X didn’t have the best specs on the market, but it did have something virtually no other phone had: customizability. The Moto Maker store let buyers pick the color of the phone’s backplate and accents, eventually adding options like a bamboo case. Motorola followed up with the Moto G, perhaps the cheapest usable smartphone on the market.

We’re now on the third generation of Moto phones, and Motorola didn’t have many surprises for us at its event today — especially since most of the details leaked out beforehand. It announced three new but widely expected phones at different price tiers, all of which will come out between now…

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