The billion-dollar watch

See the original posting on The Verge

The Apple Watch, despite early reviews that ranged from cautiously optimistic to middling, has begun its first quarter as a billion-dollar business. That revenue number wasn’t stated exactly, but Apple CFO Luca Maestri told the Associated Press that revenue was “well over” the $952 million jump in the “other” category into which Apple lumps the watch. On the earnings call, CEO Tim Cook repeated the point that revenue on products like the iPod and accessories fell, so the watch accounted for more than it seems. Guessing at precise unit sales is virtually impossible, given the wide range of prices.

Whether it’s a billion or $1.4 billion or whatever, it’s possible to niggle with the exact number. And we’ll be niggling well into the future,…

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