The Apple Watch is poised to dominate the market for digital fitness trackers

See the original posting on The Verge

Apple unveiled its new smartwatch today, and CEO Tim Cook spent a lot of time onstage talking about the two major selling points of the device. “It’s a new, intimate way to communicate from your wrist, and a comprehensive health and fitness device.” The Apple Watch is being pushed as an accessory to help the average person lead a more active life and for professional athletes to take their training to the next level. There are already a lot of wearable fitness trackers on the market, but none have managed to become mainstream best sellers. If it works as promised, the Apple Watch is poised to change all that.

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