Swipe right on Tinder to hook up or adopt a dog

See the original posting on The Verge

A New York City animal rescue organization is hoping that Tinder’s massive pool of date-seekers will swipe right for something a bit different: dog adoption. The rescue group, Social Tees, has partnered up with a creative agency to fill out profiles for 10 dogs in need of a new home. The profiles have bogus ages attached to put the dogs in front of more people, but real details about each dog’s age, demeanor, and expected adult size are filled out beneath  It’s a small step; 7.6 million dogs are abandoned every year in the United States alone. But repurposing the app to create “puppy love” (the campaign’s name) has proven very effective.

TechCrunch reports that over 1,500 matches have been made thus far — presumably the no-kill shelter…

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