Surprise: Snapchat’s most popular feature isn’t snaps anymore

Snapchat’s most popular feature is now its most public, least ephemeral one: Stories. Snapchat tells The Verge that more Stories are now viewed per day than snaps. One billion Stories are viewed per day, the company says, up from 500 million just two months ago. If you’re not familiar, Snapchat’s Stories feature launched late last year and lets users create compilations of snaps that last 24 hours. Stories are only be viewable by friends, unless you change a setting to let anyone who adds you view your Stories.

More Stories are now viewed per day than snaps, Snapchat says

Snapchat caught the trend early, and has just released a new Stories product it’s calling “Our Story” to see how the popular feature works outside of your friend…

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