Surprise: Snapchat’s most popular feature isn’t snaps anymore
Snapchats most popular feature is now its most public, least ephemeral one: Stories. Snapchat tells The Verge that more Stories are now viewed per day than snaps. One billion Stories are viewed per day, the company says, up from 500 million just two months ago. If youre not familiar, Snapchats Stories feature launched late last year and lets users create compilations of snaps that last 24 hours. Stories are only be viewable by friends, unless you change a setting to let anyone who adds you view your Stories.
More Stories are now viewed per day than snaps, Snapchat says
Snapchat caught the trend early, and has just released a new Stories product its calling “Our Story” to see how the popular feature works outside of your friend…