Spotify’s latest trick is a personalized weekly playlist of deep cuts

See the original posting on The Verge

In the hyper-competitive world of streaming music services, personalization and intelligent suggestions reign supreme. Those features are hallmarks of Apple’s just-launched Music service, and others such as Pandora and Google Play Music hang their hats on the ability to serve up the right music tailored just for you. Spotify, for its part, has enhanced its intelligent music suggestions this year with its new Now feature that provides a variety of playlists, podcasts, or video clips based on the time of day and your personal preferences. Today, it’s taking that one step further with Discover Weekly, a personalized playlist for each Spotify user that gets updated on a weekly basis.

Discover Weekly is based on music you like and what other…

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