Spotify runs test in Australia, allowing users to skip ads at any time, potentially boosting targeting and revenues

See the original posting on TechCrunch

If you want to test out a feature on a large, well-known, global, platform, there’s a very simple solution: Test it in Australia. At a population of 24 million and with a predominantly Western culture, it’s a large enough test bed and small enough market, so ideal for testing new features before (maybe) rolling them […]