Spotify is bringing video ‘takeover ads’ to its free service

See the original posting on The Verge

Spotify is planning to roll out video ads on its music streaming service later this year. The ads are designed to get marketers and brands interested in advertising on Spotify to sponsor free streaming for listeners. AdAge reports that the mobile version of Spotify will let listeners watch a video ad in exchange for 30 minutes of free streaming without ads. “Takeover” versions of the ads appear to run fullscreen on mobile, and in a window on the desktop app.

30 minutes of free streaming per ad

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