Spotify focuses more heavily on curation with a new Beatport partnership

See the original posting on The Verge

As the streaming service playing field continues to expand and crumble, companies will keep trying almost anything to differentiate themselves from the competition. Maybe that’s why Spotify, a streaming service, just partnered with Beatport, another streaming service. The two companies recently inked a content distribution deal that will bring some of Beatport’s curated playlists and exclusive content to Spotify.

The move may sound like a strange one — Beatport is, ostensibly, a Spotify competitor — but each service has something the other wants. Spotify has reach; Beatport has insider status and a human touch. Beatport has been around since 2004; it began as an online download store aimed at dance music aficionados, and has since…

Continue reading…