Sony says itâs already seeing some benefits from WarnerMediaâs big HBO Max bet
See the original posting on The Verge
Sony Pictures saw a âbit of a boomâ in interest from Hollywood creatives who want to work with a studio committed to theatrical releases, according to the companyâs CEO.
The uptick in interest comes just after WarnerMedia announced its 17 movies planned for 2021 will premiere on HBO Max the same day they hit theaters. For WarnerMedia executives trying to figure out how to bolster subscribers for its new streaming service and release films in an era when the return to theaters is uncertain, the move makes sense. Plus, WarnerMedia executives will tell you theyâre still committed to theatrical releases, pointing to Tenetâs release. Others in the industry will point to Tenet as a reason for the HBO Max move.
While Sony could sell a title…