Sony launches crowdfunding platform for its own new products
See the original posting on The Verge
Sony has launched a new crowdfunding platform designed to find and finance projects developed by Sony employees. The platform, called First Flight, is part of an effort by the Japanese company to promote new business ideas as it tries to drive itself back to profitability. In addition to crowdfunding new projects, First Flight will also let backers directly buy and pre-order new devices developed by Sony workers.