Snapchat Scores Nike’s Director Of Digital To Win Sports Partnerships

See the original posting on TechCrunch

IMG_4426.JPG Snapchat could be the new way to experience sporting events from afar. At the very least, sports and athletics brands are jumping up and down trying to reach the young, active demographic Snapchat has captured. That’s why the ephemeral app’s latest hire has so much potential. Snapchat just poached Eric Toda, Nike’s global director of digital to help run its business and… Read More