Sheryl Sandberg apologizes for Facebook’s News Feed experiment: ‘we never meant to upset you’

See the original posting on The Verge

Facebook has come under fire in the last few days after it was revealed the company had altered the news feeds of nearly 700,000 users in a psychological experiment. The scientists behind the experiment quickly put together an apology and explained the tests Facebook ran, but now one of the company’s top executives is speaking out about the project. COO Sheryl Sandberg called the experiment “poorly timed” and went on to apologize, reports The Wall Street Journal. “This was part of ongoing research companies do to test different products, and that was what it was; it was poorly communicated,” said Sandberg. “And for that communication we apologize. We never meant to upset you.”

During the one-week experiment, which took place in 2012,…

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