PewDiePie urges fans to sign up for YouTube Red to defend creators from ad blocking
See the original posting on The Verge
Felix Kjellberg, who goes by the online moniker “PewDiePie,” asked fans today to sign up for YouTube’s new monthly subscription service, YouTube Red, to better support online video creators. YouTube Red costs $10 a month, and Kjellberg said in a blog post on his website that smaller video channels on the platform are suffering due to rising rates of ad blocking. On YouTube, he noted that, according to his Google analytics, around 40 percent of users are utilizing ad block software when watching his videos. According to analytics company PageFair, which publishers use to measure the cost of ad blockers, the rate of ad blocking has risen 41 percent globally.
Kjellberg gained fame on YouTube through so-called lets play videos, which…