Pandora will give you one hour of ad-free music if you ‘engage with brands’

See the original posting on The Verge

“Pay attention to us and we’ll give you free music,” — that’s the message from brands and advertisers participating in online radio service Pandora’s new “Sponsored Listening” initiative. The feature, which has been in beta for almost a year but is now rolling out to a wider audience, offers users an hour of ad-free radio if they watch a video or interact with a company’s “rich media unit” for at least 15 seconds. This might mean swiping through a slideshow or fiddling with a 360-degree image of a product, all of which, says Pandora, helps “[foster] an intimate connection between the brand and the listener.”

An example of a 360-degree video from Land Rover. (Pandora)

It might sound a bit coercive, but Sponsored Listening is…

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