Microsoft’s new Surface Pro 3 ad chases NFL stars and Beats marketing

See the original posting on The Verge

Microsoft has tried many tricks for its Surface commercials since the tablet originally debuted nearly two years ago. Dancing school girls, beatboxing, breakdancing, and a Mac vs. PC comparison have all been involved, but the latest ad takes an entirely different approach. Playing on its $400 million advertising and equipment deal with the NFL, Microsoft has produced a new commercial that features Seattle’s Seahawks. You won’t find Richard Sherman shouting at the top of his voice about the benefits of a kickstand, but the commercial feels and looks a lot like one Beats would produce for its headphones.

There’s the game preparation, a team coach, and even some touch downs, all set to some rock music. While the Beats comparisons are…

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