Microsoft reignites Mac vs. PC conflict for new Surface Pro 3 ads
See the original posting on The Verge
Microsoft is bringing the Mac vs. PC battle back with full force today. While the company targeted the MacBook Air at the launch of the Surface Pro 3, Microsofts latest ads place both devices head-to-head. Its a style thats similar to how Microsoft has targeted the iPad and even Siri recently, and one that mimics Apples classic ads from the 00s. Theres three 30-second spots in total, and each focuses on the touchscreen and pen benefits of the Surface Pro 3 over Apples MacBook Air.
All three are a departure from Microsofts original Surface Pro 3 ad that centered on the features of Microsofts latest tablet / laptop hybrid, with a tagline of “the tablet that can replace your laptop.” With the Surface Pro 3 launching in 25 new…