McDonald’s VR goggles: the cases for and against
See the original posting on The Verge
McDonalds will join the virtual reality party this month with a limited run of Happy Googles, a VR display a la Google Cardboard. The goggles are created in part by deconstructing a Happy Meal box. According to Ad Week, McDonald’s will launch the promotion in 14 restaurants in Sweden over the first two weekends of March. Only 3,500 headsets will be made available, making them a collector’s item for VR and McDonald’s historians and superfans.
The Happy Googles are formed by tearing a portion of the specially designed Happy Meal box into a foldable outer shell. An included pair of VR lenses are inserted into said with, presumably, a parent’s smartphone.
Now, as McDonald’s considers a global rollout, I will weigh the pros and cons of the…