Keurig launches a cocktail-making pod machine
See the original posting on The Verge
Keurig and Anheuser-Busch are hoping they can remake the success of coffee pods, but with premixed cocktails and beer instead. Their new joint venture called Drinkworks is debuting its first product today called the Drinkworks Home Bar by Keurig.
The appliance looks and acts a lot like a Keurig it takes single pod servings and turns them into cocktails, alcohol and all. It also pairs with a companion iOS app over Bluetooth to tell users what the machine is doing, enable pod refill orders, and troubleshooting. It even includes a touchscreen so users can make drinks without touching the app. (An Android app is in the works.)
The machine costs $299. Each cocktail pod costs $3.99, or $15.99 for four. There will be 15 cocktails at…