Isis mobile wallet will rebrand to avoid sharing name with violent militant group
See the original posting on The Verge
Isis is facing an identity crisis. The company behind the mobile wallet app has announced it will rebrand to avoid sharing its name with the brutally violent extremist group ISIS, or the Islamic State of Iraq and the Levant. Its fighters are directly responsible for thousands of gruesome deaths many of them civilian across Iraq and Syria in recent months. Through its relentless attacks, the group has seized upon an ineffective Iraqi government and overtaken key cities and huge swaths of land in the region.
“We have no interest in sharing a name with a group whose name has become synonymous with violence and our hearts go out to those who are suffering,” said Isis CEO Michael Abbott. “Changing a brand is never easy, but we know this…