How the Microsoft Store Urges Customers To Trade In Their iPhones

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“Have you ever wondered how — or even why — Microsoft is offering $650 to switch from iPhone to Samsung’s latest phones?” asks tech columnist Chris Matyszczyk.

“A Microsoft store salesman enlightened me. It was spiritual, as much as factual.”

“This is a Microsoft store,” I said. “Why are you pushing these?”

“Because three weeks ago, you couldn’t do what you can do now,” he said.

This was quite some drama. I hadn’t heard that my life had changed just 21 days prior, but Oscar was ready to explain. “Now you can have a terabyte, which means this phone improves your mobility and can now replace your laptop. You can now run your business straight from this phone,” he said… With a fervent — and, I have to say, elegant — enthusiasm, he talked me through my new possibilities. The ability to have everything from Outlook to Word to Excel to One Drive existing simultaneously on every gadget was, apparently, my new Nirvana. He took me over to a desktop and showed me how to dock my new Samsung phone and work simultaneously on the phone and the desktop.

He then led me to the Surface Pro 6. “This is the one I’ve got. And, look, you don’t need a keyboard,” he said, as he brought up the on-screen keyboard that really isn’t very easy to type on. Oscar’s congenital positivity was so alluring that I had to insert a pause and ask him what phone he had. He pulled out the same iPhone XR as mine, but sadly in a case. “I’ve been with Apple for a long time,” he explained. “But I just need to pay my iPhone down a bit more and I’m going to switch to this Note…”

“Switching from iPhone to Samsung isn’t easy, is it?” I muttered.

“It’s all in your mind,” he replied. “You need to have a growth mindset. That’s what leaving your iPhone behind represents. Growth.” I had to laugh. Not out of insult, but out of sheer admiration for his TED Talk attempt to inspire. He was appealing to my spirit, not my rational mind. He was right, of course. I have a growth bodyset, not a growth mindset….

[A]s I walked out many minutes later, I remembered there was a new iPhone coming out. Three new iPhones. Would any of them represent personal growth?

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