How Casio is selling $900 selfie cameras in China
See the original posting on The Verge
The compact camera market is essentially dead, as smartphones have supplanted traditional point-and-shoots for most peoples photography needs. Smartphones have also pioneered entirely new forms of photography, like selfies. None of this is news to anyone.
What might be news to you, however, is that there are still ways to sell compact cameras in 2017, if you can find the right product and the right market. You can sell them for quite a lot of money, in fact. And thats what Casio has been doing with its TR series of cameras over the past few years in Asia.
The TR series is aggressively focused on one thing: perfect selfies. The current flagship model, the TR-80, looks like a small smartphone with a giant bejeweled lens up top; its…