Hollywood joins forces with Kodak to keep movie film alive

See the original posting on The Verge

After lobbying by directors including Quentin Tarantino, Christopher Nolan, and JJ Abrams, movie studios are negotiating a deal with Kodak that would secure the company’s ability to keep producing motion picture film. The Wall Street Journal reports that the agreement is likely to see studios commit to buying from Kodak in set quantities for upcoming years regardless of their plans to actually shoot movies in the format. Kodak is now the sole major provider of movie film following Fujifilm’s exit from the market in 2013.

The rise of professional digital cinema cameras from the likes of Arri and RED have hastened Kodak’s predicament; the WSJ says sales have fallen 96 percent over the past eight years. But many in the industry hold strong…

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