Hasbro launches 3D-printing campaign for ‘My Little Pony’ fan art

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Hasbro has a new idea about how to make money off fan art: 3D-print it. The company has launched a new site called SuperFanArt where My Little Pony fans can buy figurines designed by non-professional artists, created on-demand by Shapeways. According to The New York Times, Hasbro will approve all the designs beforehand to weed out anything that’s “obscene, violent or hateful,” but the site still represents a new kind of legitimacy for fan art, and a way for fans to legitimately purchase figures that might be too offbeat for mass production.

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