Google AdWords Removes Advertisers’ Ability To Match Only Exact Keywords

See the original posting on TechCrunch

2873819659_f40b947a86_o Google’s AdWords is about to get a small but important update in September, the company announced today. Until now, advertisers had two options when it came to how the company matches their ads to search queries: either only show the ad when the query exactly matched the keywords they set up in AdWords, or allow Google to also match the ad to keywords and phrases that are very similar to… Read More