Fitbit takes a second swing at smartwatches with the $199 Versa
See the original posting on The Verge
Fitbits first real smartwatch, the Fitbit Ionic, didnt sell as well as the company had hoped, but that isnt stopping it from releasing yet another smartwatch. The new Fitbit Versa ditches Ionics severe-looking, hard-edged design for a gently-rounded square (Fitbit calls it Squircle) with reduced bezels.
At a more entry-level price point of $199, the Versa is aimed at mainstream users who arent looking for a plethora of apps or LTE capability. It also will replace the Fitbit Blaze, the GPS-less modular watch Fitbit launched two years ago. Unlike the Ionic, the Versa wont include a built-in GPS, and it boasts a four-day battery life instead of five.
Most of the features from Ionic watch are on the Versa, despite the $100 price…