Fifty Shades of Grey made a bunch of money, and that’s OK
See the original posting on The Verge
Amazing b.o.take for 50 Shades. Cinemas full of middle aged women’s groups. But anecdotal evidence they all disappointed!
Rupert Murdoch (@rupertmurdoch) February 14, 2015
This is a tweet written by News Corp CEO Rupert Murdoch about the motion picture Fifty Shades of Grey. Because tweets are limited to 140 characters, I will do Mr. Murdoch the favor of unpacking his cultural observation/joke.
- Fifty Shades of Grey has made a lot of money.
- Fifty Shades of Grey‘s appeal is limited to a specific demographic (“middle aged women’s groups.”)
- Subtext: this demographic has questionable legitimacy.
- Fifty Shades of Grey was not critically well-received by this demographic (and, it goes without saying, actual film critics.)