Facebook Now Tells Advertisers When Ads Lead To Purchases Across Devices

See the original posting on TechCrunch

facebook conversion tracking Facebook announced today that it will be giving advertisers a new report showing how often ads drive users to buy the advertised product on a different device. The company says that to gather cross-device conversion data, it’s combining information gathered by the Facebook Conversion Pixel (which tracks desktop web conversions) and mobile apps that use the Facebook SDK. With the new… Read More