Facebook is no longer releasing temporary reaction buttons

See the original posting on The Verge

June 1st marked the beginning of Pride month, and last year, users who liked Facebook’s LGBTQ@Facebook page could get a custom reaction of a rainbow pride flag for a limited time. This year, that option doesn’t appear, and Facebook tells Business Insider that won’t be releasing custom reactions anymore.

Facebook rolled out its expanded like button reactions — Like, Love, Haha, Wow, Sad, and Angry — back in 2016, and has experimented with several custom ones over the years: the company rolled out a purple flower for mother’s day in 2016 and 2017, as well as a custom versions of the reactions to commemorate Star Trek’s 50th anniversary in 2016.

But it seems like those temporary buttons are no more — Facebook didn’t release a flower or…

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