Facebook Acquires LiveRail To Serve Video Ads Everywhere, Improve Its Own

See the original posting on TechCrunch

Facebook Liverail Facebook has just bought video ad tech startup LiveRail, which connects marketers to publishers on web and mobile to target 7 billion video ads to visitors per month. Facebook tells me it will invest in keeping LiveRail running and is evaluating how to intermingle their data, but it plans to use its use data to aid LiveRail with its targeting and vice-versa. Terms of the deal for the… Read More