Don’t fear the thickness

See the original posting on The Verge

Meaningful innovation is the tech industry’s favorite aspiration. Technology shouldn’t be built for its own sake, every company tells us, and must have a purpose that directly addresses the needs of its users. This ambition of purposive design has often been trampled over, however, in the blind pursuit of thinness. As with the megapixel wars of yesteryear, the race to have the thinnest phone has become an exercise in spec sheet obsession. Let’s shave a few millimeters here and cut a couple of corners there and we too can live in the sub-7mm club.

I think it’s time we let go of this chronic size insecurity. It’s okay to be thick. The best-loved designs over the history of smartphones have rarely been the thinnest. Whether it’s the…

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