Chevy’s new Volt ad makes the future look boring
See the original posting on The Verge
The second-generation Chevrolet Volt that’s coming out later this year is probably the most technologically advanced production car that General Motors has ever announced. You wouldn’t know that from the ad it posted to YouTube this week, though a one-minute, 11-second sequence of sensible motoring through urban and suburban landscapes interjected by finger swipes that are supposed to make it look like an iPad or something, I guess? All the while, inoffensive jams waft from your speakers. There’s no narration or graphic overlay, because you wouldn’t actually want to know anything about the car.