Chase bank kept Apple Pay a secret by hiding it with a real apple

See the original posting on The Verge

One of Apple’s biggest announcements earlier this week was Apple Pay, a new system that allows owners of the iPhone 6 and iPhone 6 Plus to pay for stuff in the real world by holding their phones up to checkout readers (it uses NFC technology). Is Apple Pay as revolutionary as it seems? We won’t know for a while, obviously. What we do know right now, thanks to a ridiculous anecdote in The New York Times, is that executives at the bank JP Morgan Chase, one of Apple’s biggest initial partners in Apple Pay, were so intent on keeping the new system a secret, they came up with a kind of prop-based sign language for revealing it, using a real apple. You know, the fruit that grows on trees. As the Times explains:

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