Chartbeat’s Campaign IQ Dashboard Offers A Less Wonky Way To Measure Native Ads

See the original posting on TechCrunch

chartbeat Real-time analytics service Chartbeat has been banging the drum for the past few months about the need to focus less on clicks and more on attention, when it comes to measuring the success of content and especially ads. Now the company is moving further in that direction with the launch of a new tool called Campaign IQ. Chartbeat already launched native ad analytics earlier this year, but… Read More