CBS will live stream every national Super Bowl ad next year for the first time

See the original posting on The Verge

The internet has changed the way we watch the Super Bowl, and media is following suit. Variety reports that CBS, in a game-changing move, will live stream every national ad during next year’s big game in near-real time. It’s an incredible decision that will change how advertisers spend money on the event, and helps turn Super Bowl 50 into a much bigger spectacle.

Super Bowl ads are consistently the most ambitious and most expensive spots in advertising, and are about as talked about as the game itself. But as viewership moved online, advertisers dragged their feet; while the game itself has been available for live streaming since 2012, advertisers haven’t been forced to opt into the streaming package. That meant fans would have to wait…

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