Cathay Pacific designed a beer to taste better when you’re at 35,000 feet

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Studies have shown that foods taste different when you’re up in the air. The combination of low air pressure and humidity apparently combine to effect your sense of taste and smell by up to 30 percent, according to some studies, leading airlines to invest in new techniques and recipes to try and make airplane food more palatable.

Cathay Pacific is applying that idea a little farther with Betsy Beer, a custom craft brew that the company says is the first in the world to be designed and calibrated to specifically taste better when you’re 35,000 feet up in the sky. Betsy Beer was brewed in conjunction with Hong Kong Beer Co. and is named after Cathay Pacific’s first plane, a Douglas DC-3 airliner called “Betsy.”

The beer will be…

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