Can Snapchat make money without losing its cool?

See the original posting on The Verge

Snapchat is an unconventional company. From its faux-apologies to its reported rejection of a $3 billion acquisition offer from Facebook, the Los Angeles startup is anything but predictable. And the company has launched new products at a rapid clip: in the last year alone, Snapchat has rolled out a storytelling platform called Stories, video chat, and text messaging. It’s clearer now, perhaps more than ever, that Snapchat CEO Evan Spiegel is in it for the long haul.

If Snapchat is indeed in the game to make money, and not simply to grow a massive user base and sell to the man, the company’s going to need to think about monetization. And it has. If you’ve been paying close attention, you might have already noticed Snapchat has been…

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