Banned beans: can Keurig kill coffee pirates with DRM?
See the original posting on The Verge
No company has done more to change the way Americans drink coffee in the last several years than Keurig Green Mountain. Its method of brewing coffee by injecting hot water into prepackaged plastic pods has quickly grown to rival drip coffee as the preferred means of getting a quick hit of caffeine. “It was slow to start, but now its growing by leaps and bounds,” says Joe DeRupo, communications director at the National Coffee Association. “Its the biggest change in coffee-brewing technology since Mr. Coffee was introduced in the 1970s.”
One of every four dollars Americans spend on coffee to be brewed at home is now spent on pods, and Keurig, which pioneered the process in the US, dominates the market. But Keurigs hold on the industry…