AppNexus Raises $25M From Ad Giant WPP

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Brian O'Kelley CEO AppNexus Ad tech company AppNexus announced early today that it has raised an additional $25 million in funding from ad holding company WPP. As part of the deal, AppNexus is also acquiring Open AdStream, the ad-serving technology from WPP’s Xaxis.
“Open AdStream has been one of the most effective and trusted ad serving platforms in the world for years,” said AppNexus CEO Brian… Read More